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Explore the transformation that happens when you expand your business mindset, moving beyond definitions like 'freelance illustrator' or 'graphic designer,' toward the concepts of 'artist' and 'art brand.' This workshop begins with a panel discussion featuring Art Brand Alliance (ABA) members Meenal Patel, Jill Kittock, Carlos Carmonamedia, and ABA director Betsy Cordes. Their stories will help you see how you can apply the 'art brand mindset' to your own endeavors, bringing more authenticity and personal satisfaction to your work while expanding your impact. Then we'll take time for individual reflection, with imagination exercises that encourage you to tap into your own unique story, passions, and values. We'll conclude by breaking into smaller groups, sharing insights, suggestions, and encouragement toward next steps. In the process, we'll help you think more expansively about your role as a creator and the opportunities that are in your power to define and pursue."